同时，阿里巴巴集团决定成立eWTP投资工作小组，由俞永福担任组长，致力于eWTP生态圈的投资，全力以赴推进阿里集团五新战略生态圈投资拉动这个新的战略方向。而Michael Evans（白求恩）继续担任集团总裁职位的同时，作为张勇的特别助理，负责阿里巴巴集团海外战略项目的跟进，专职负责美洲和欧洲的公共事务工作。
为确保能够专注高效的投入“五新战略”，俞永福将不再担任阿里巴巴集团大文娱董事长、大文娱及高德总裁职务；而Michael Evans亦不再负责海外各国大使团队，海外大使团队将向“五新”全球化领导小组组长赵颖（芷雪）汇报。
张勇说，“在阿里大文娱既定战略的实施和业务整合过程中，永福以其卓越的领导力带给了集团一个巨大惊喜，我们有理由相信，永福将在集团eWTP全球化投资生态的建设上带给我们另一个惊喜；而Michael以全球化的视野和丰富经验，在过去两年多时间里创建和发展海外大使团队，为全球化策略的推进到下一个阶段打下的良好基础”。张勇期待在芷雪带领下，阿里的全球化策略执行在未来取得丰硕的业务成果。
此外，阿里巴巴集团的其他核心岗位也进行了围绕五新战略的岗位轮动。其中，阿里巴巴大文娱将实行班委基础上的轮值总裁制，班委由杨伟东、朱顺炎、樊路远（木华黎）、张宇（语嫣）、常扬（刘墉）、黎直前（宇乾）组成，杨伟东担任第一任轮值总裁，向张勇汇报；高德总裁将由现集团首席风险官（CRO）刘振飞兼任；朱顺炎将出任移动事业群总裁，并不再担任阿里妈妈总裁；集团首席市场官（CMO）董本洪（张无忌）将兼任阿里妈妈总裁。
张勇表示，阿里大文娱业务在永福和大文娱管理班子的领导下已经取得了出色的成绩，顺利完成了与阿里大体系的全面融合，集团将坚持对大文娱长期投资的承诺，面向未来构建阿里繁荣的数字娱乐生态。
在高德业务上，张勇说过去几年高德通过在产品和技术上的不断创新，获得了越来越多用户的厚爱，“我们相信高德作为互联网地理位置服务的提供者，将在阿里经济生态中发挥越来越重要而独特的价值”。而且俞永福也将出任高德董事长，并继续致力于高德战略方向的把握。
此外，朱顺炎将带领移动事业群管理团队探索UC等业务下一阶段的创新之路；而董本洪将带领阿里妈妈团队继续以大数据为驱动，推动阿里电商媒体和数字娱乐媒体的全面融合，实现我们对广大客户的全域营销的承诺。
附张勇公开信：
各位阿里人:
我们刚刚结束了全民狂欢的第九个“双十一”，也许我们很多人还沉浸在“双十一”成功的激动和喜悦之中。我想大家都知道，我们今天之所以成功，都是源于过去为未来而布局，为未来而持续努力的结果。今天当我们站在“双十一”1682亿的新高度上，是时候为我们的未来发展做出新的准备。为此，我宣布阿里巴巴集团的组织和管理职责做如下升级：
– 为进一步推进集团全球化战略，集团海外团队分工做如下调整：集团总裁Michael Evans（白求恩）不再负责海外各国大使团队，海外大使团队将向“五新”全球化领导小组组长赵颖（芷雪）汇报。未来Michael Evans将继续作为集团总裁，负责美洲、欧洲地区的公共事务工作，同时出任我的特别助理，负责集团海外战略项目的跟进。我们感谢Michael以全球化的视野和丰富经验，在过去两年多时间里创建和发展海外大使团队，为全球化策略推进到下一个阶段打下了良好基础。期待在芷雪带领下，阿里的全球化策略执行在未来取得丰硕的业务成果；
– 为了全方位推动阿里巴巴集团的全球化战略，集团将成立eWTP投资工作小组，由俞永福担任组长。俞永福同时辞去集团大文娱董事长、大文娱及高德总裁，并出任高德董事长。今后永福主要致力于eWTP合作伙伴生态圈投资和高德战略方向的把握。在阿里大文娱既定战略的实施和业务整合过程中，永福以其卓越的领导力带给了集团一个巨大的惊喜，我们有理由相信，永福将在集团eWTP全球化投资生态的建设上带给我们另一个惊喜；
– 大文娱将实行班委基础上的轮值总裁制，班委由杨伟东、朱顺炎、樊路远（木华黎）、张宇（语嫣）、常扬（刘墉）、黎直前（宇乾）组成。第一任轮值总裁由杨伟东担任，向我汇报。阿里大文娱业务在永福和大文娱管理班子的领导下已经取得了出色的成绩，顺利完成了与阿里大体系的全面融合。集团将坚持对大文娱长期投资的承诺，面向未来构建阿里繁荣的数字娱乐生态；
– 高德总裁由现集团首席风险官（CRO）刘振飞（振飞）兼任。过去几年高德通过在产品和技术上的不断创新，获得了越来越多用户的厚爱。我们相信高德作为互联网地理位置服务的提供者，将在阿里经济生态中发挥越来越重要而独特的价值；
– 朱顺炎将出任移动事业群总裁，并不再担任阿里妈妈总裁。顺炎将带领移动事业群管理团队探索UC等业务下一阶段的创新之路；
– 集团首席市场官（CMO）董本洪（张无忌）将兼任阿里妈妈总裁。张无忌将带领阿里妈妈团队继续以大数据为驱动，推动阿里电商媒体和数字娱乐媒体的全面融合，实现我们对广大客户的全域营销的承诺。
以上决定12月1日起生效。
在阿里，永远不变的是变化。我们为未来而变，我们为客户而变。让我们一起拥抱今天的变化，憧憬明天新的辉煌！
阿里巴巴集团CEO
张勇（逍遥子）
2017.11.15
My fellow Aliren,
Our 11.11 Global Shopping Festival was truly spectacular this year and a proud milestone for all of us. It is no secret that our triumph today is the culmination of thoughtful planning and hard work initiated long ago. Therefore, as we celebrate this new world record of RMB 168.2 billion, it is the perfect time to sow new seeds for our future growth. I am pleased to announce the following organisational upgrade and appointments, which will take effect on December 1st 2017:
Building on the strong momentum of our globalisation strategy, Group President Michael Evans will dedicate his focus on spearheading our public affairs across the Americas and Europe. He will also serve as my special advisor on strategic initiatives in international markets. The Alibaba International Business (AIB) team will henceforth report to Group Vice President and head of “Five New” Globalisation Leadership Committee Angel Zhao. I want to give special thanks to Michael for his leadership in building and guiding the AIB team over the last two years. Michael has established a robust foundation that will empower the next phase of Alibaba’s globalisation strategy, and we look forward to seeing even greater success under Angel’s direction.
Furthermore, we will establish an EWTP strategic investment working committee to be lead by Yu Yongfu. He will also serve as chairman of AutoNavi and guide its overall strategic direction. Yongfu will step away from his role as Chairman and President of the Alibaba Digital Media & Entertainment Group in order to focus on nurturing the development of partners across the EWTP ecosystem through strategic investments. His outstanding leadership in the execution of our digital media & entertainment strategy has delivered results that far exceeded our expectations. We believe Yongfu will continue to excel under his new mandate.
Moving forward, the Digital Media & Entertainment Group will be managed by committee with a rotating leader system. This new management committee will consist of the following executives: Yang Weidong, Zhu Shunyan, Fan Luyuan, Zhang Yu, Yang Chang and Li Zhiqian. Yang Weidong will serve as the first acting leader of the management committee, reporting directly to me. The Digital Media & Entertainment Group has thrived under the leadership of Yongfu and his management team, and it is now fully integrated with the broader Alibaba ecosystem. We remain firmly committed to making long-term investments that expand our network for digital content generation and digital media distribution.
Group Chief Risk Officer Liu Zhenfei will serve as President of AutoNavi in addition to his current role. Over the past few years, AutoNavi has grown in popularity among users through its continual innovation in product and technology. We believe AutoNavi will play an increasingly important role and provide unique value within the Alibaba ecosystem.
Zhu Shunyan will become President of the Mobile Internet Business Group, while Group Chief Marketing Officer Chris Tung will serve as President of Alimama in addition to his current role. We are confident that Shunyan will lead UC into a new phase of innovation, and Chris will continue to drive further synergies between our consumer media platforms and digital media & entertainment platforms to deliver new value to our customers.
At Alibaba, change is the only constant. We change in service of our future and we change in service of our customers. The changes we embrace today will open doors to new triumphs tomorrow.
Daniel Zhang
Chief Executive Officer
Alibaba Group
2017.11.15
